Work · Case study
Fenton's Farm — a web presence for a diversified Nigerian agricultural company.
Fenton's Farm operates across an unusually diverse set of agricultural activities — cassava, yam, plantain, potato, cocoyam, and maize plantations alongside fish farming and both broiler and layer poultry operations. Based in Benin City, they needed a web presence that could represent this breadth to commercial buyers, partners, and potential distributors without reducing the business to a single crop.
In Nigerian agriculture, buyers increasingly look online before initiating contact. The absence of a proper site loses deals before conversations start.
A custom WordPress site structured around the farm's operational categories, giving each crop and farming activity its own clearly presented section. The design prioritised imagery — farming is a visual business, and text-heavy pages don't convert the kind of buyers Fenton's wants to reach.
Working contact and enquiry flows, social links for the audience segments more reachable through Facebook and Instagram, and a Benin City location block.
Fenton's Farm now has a presence that matches the scale of their operation and supports direct enquiries from commercial buyers.
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